Facebook has ranked Nigerian and Kenya top among the
countries in Africa as the number one frontier-market for the
medium in terms of mobiles to like, share and upload
content on the social network.
Nigeria has monthly users of 15 million on Facebook and
following behind is Kenya 4.5 million users in 30 days
The numbers, the first Facebook has published show the
two nations as important entry points on a continent of
nearly one billion people.
“Mobile is not a trend; it’s the fastest adoption of disruptive
technology in history of communication,” said Nunu
Ntshingila, Facebook’s head of Africa, in a statement.
“Facebook said its active user population in Africa grew 20
percent to 120 million in June from 100 million in September
last year. A large portion of these users were in North
Africa.”
“Nigeria had 15 million monthly active users as of June 30
this year, all of them using mobiles to like, share and upload
content on the social network. In Kenya, 95 percent of the
4.5 million monthly active users did so via mobiles”
“Facebook has nearly 20 million users in major African
markets Nigeria and Kenya, statistics released by the social
network showed on Thursday, with the majority using
mobile devices to access their profiles.”
Facebook opened its first African office in Johannesburg in
June as the continent’s growing population and relatively
low levels of internet access present a large untapped
market for the social network to earn advertising revenue.
South Africa has 12 million monthly active Facebook users,
the data showed, and Facebook says with its strong
advertising partnerships in Africa it would use the new
office in Johannesburg to expand its business across the
continent.
